Commercial Innovation Conference
Innovation in production/supply networks has been a key element in the marketplace success of advanced products, expanding consumer acceptance in developed & emerging economies. Reaching consumers, whether through relevant marketing or creative approaches to distribution, is an area of substantial innovation.
The Center for Strategic and International Studies William M. Scholl Chair in International Business invites you to its Commercial Innovation Conference. The conference will examine three cases to illustrate the challenge of commercial innovation and the substantial amount of creative energy was necessary to achieve successful adoption. Without this continued application of know-how and problem-solving, the products would not have succeeded.
8:30 - Registration of Participants
9:00 - Welcome
Dr. John Hamre
President and CEO, Center for Strategic and International Studies
9:10 - Opening Perspective
Senior Adviser and Scholl Chair in International Business, Center for Strategic and International Studies
9:20 - Presentations
Vice President, Access Operations and Emerging Markets, Gilead Sciences, Inc.
Global Sustainability Manager, Disaster/Humanitarian Relief and Corporate Product Donation, Procter & Gamble (retired)
Vice President, International Public Affairs, United Parcel Service
10:15 - Administration Perspective: Commercial Innovation Policy and Practice
Assistant U.S. Trade Representative, Intellectual Property and Innovation, Office of the U.S. Trade Representative
10:45 - Questions from the Audience
11:30 - Closing