Private-Sector Plans for Public Diplomacy

Anti-Americanism is still rising around the world, presenting a long-term threat to U.S. global business interests. In the belief that government public diplomacy has not done enough to counter the trend, the private sector is now increasingly seeking to conduct its own "private public diplomacy" to help raise the standing of America in the world.

The private initiative to "re-brand" America and engage the wider private sector in public diplomacy efforts is based largely on experience gained by U.S. corporations in the fields of global marketing, communications, and public relations over many years. Some of the principal supporters of the initiative explained and discussed their plans with an audience of corporate, government and media representatives and other interested experts.