Commercial Innovation Conference
Innovation in production/supply networks has been a key element in the marketplace success of advanced products, expanding consumer acceptance in developed & emerging economies. Reaching consumers, whether through relevant marketing or creative approaches to distribution, is an area of substantial innovation.
The Center for Strategic and International Studies William M. Scholl Chair in International Business invites you to its Commercial Innovation Conference. The conference will examine three cases to illustrate the challenge of commercial innovation and the substantial amount of creative energy was necessary to achieve successful adoption. Without this continued application of know-how and problem-solving, the products would not have succeeded.
PROPOSED AGENDA
8:30 - Registration of Participants
9:00 - Welcome
Dr. John Hamre
President and CEO, Center for Strategic and International Studies
9:10 - Opening Perspective
Scott Miller
Senior Adviser and Scholl Chair in International Business, Center for Strategic and International Studies
9:20 - Presentations
Clifford Samuel
Vice President, Access Operations and Emerging Markets, Gilead Sciences, Inc.
Case: Antiretroviral therapy in developing countries and emerging markets
Keith Zook
Global Sustainability Manager, Disaster/Humanitarian Relief and Corporate Product Donation, Procter & Gamble (retired)
Amgad Shehata
Vice President, International Public Affairs, United Parcel Service
Case: Temperature-sensitive supply chains
10:15 - Administration Perspective: Commercial Innovation Policy and Practice
Stanford McCoy
Assistant U.S. Trade Representative, Intellectual Property and Innovation, Office of the U.S. Trade Representative
10:45 - Questions from the Audience
11:30 - Closing
To RSVP for this event, email to schollchair@csis.org or click the registration link.
