Human rights activism has traditionally revolved around a repertoire of monitoring abuses and releasing reports – “naming and shaming.” But recently human rights NGOs worldwide have turned to social marketing techniques that relyg more on opinion data to shape their campaigns. The most effective of these campaigns both raise awareness and empower their audience to action.
To illustrate the range of such campaigns, CSIS staff compiled "Examples of Social Marketing," a chart with more than thirty examples of social marketing-based actions. This chart includes information on each selected campaign’s issue, message, target audience, method and results.
Also available in Russian: Примеры Oбщеcтвенного Mаркетинга (.xls)